We worked with PlayPower’s business unit, Miracle Recreation Equipment Company, to create a brand style guide and to map proper usage for the newly redesigned brand. The focus of their new branding is to use bright, vivid colors along with images of smiling children as often as possible. The guide is used to reintroduce the oldest and largest commercial playground equipment manufacturer in the United States in a new light and to promote consistent usage within the company.

In conjunction with the style guide, we also designed new business cards and direct mail pieces.