We teamed up with the Illinois Organic Growers Association (IOGA) to help brand and visually promote their bike-to-farm tour event in Champaign County, Illinois. Participants rode bicycles along the beautiful countryside, through seven organic farms to enjoy fresh food and to meet the farmers who provide it.
Our promotional involvement started with naming the event “Crop Cycle” and continued by developing a three-part logo set. Once in place we integrated the branding into the designs for direct mail, posters, and rider cue sheets.
Branding, Print Design