Essentials
Back Forty Creative teamed up with Essentials Value Play Solutions to design their product catalog. Essentials offers budget-friendly, low maintenance, durable, what you see is what you get play environments. The 28-page catalog highlights activities for all ages, including the introduction of their new adult outdoor fitness equipment.
CLIENT
Essentials
CATEGORY
Print Design
PlayPower
Back Forty Creative recently teamed up with PlayPower, Inc. to help rework their branding system. We started with logo options developed to reflect their family of companies and to promote its commitment to play for all ages. The next step was to develop business cards, corporate communications templates, digital templates, and a brand style guide to provide information about the mission, brand purpose, and brand usage throughout their organization.
Our latest collaboration was to organize and design their corporate catalog. The purpose of this piece is to promote their products for different markets, as well as to introduce each of the brand business units: Little Tikes Commercial, Miracle Recreation, Soft Play, HAGS, Essentials, EZ Dock, Freemove, USA SHADE, and VPS. The 48-page catalog was translated into multiple languages and serves as one of their primary marketing tools.
CLIENT
PlayPower
CATEGORY
Print Design