Unless you’ve been living on a secluded island without wifi for the past decade, you probably at some point have recognized the impact of social media has had on the world. And even more so, how businesses are using it to their advantage.
In honor of World Social Media Day—June 30—we are sharing our “Top 10 Do’s and Don’ts for Facebook Business Pages. So, if you hold the responsibility of managing a business page for your company, or perhaps are thinking about setting one up, keep reading!
- Look professional. Include your brand logo and utilize the cover photo area. Fill your page with important information about your company, and make sure there are no spelling errors!
- Create content. Create interesting, useful, and relevant content that will engage your followers.
- Share content. Share related content by reliable sources who have your same mission, but perhaps offer a different point-of-view.
- Actively engage. Interact with your followers by liking and replying to their comments.
- Create a calendar. This helps hold accountability, even during busy times!
- Post regularly. It’s important to post often and when your audience is online.
- Respond to messages. Respond to any outreach in a timely manner. If not, you might lose potential business to the “other guy.”
- Include a call-to-action. This includes links to drive website traffic or asking your followers to do something—like complete a review.
- Run ads. Paid advertising is an effective way to garner new followers, enhance engagement, drive website traffic or generate leads.
- Excel in #hashtags. Use hashtags to increase interaction. This also allows people to easily find you during a search.
- Oversell your product or service. Remember to engage your followers and not just speak to them.
- Oversaturate the newsfeed. Space your posts out so that people aren’t inclined to unfollow you.
- Be unprofessional. Even with unhappy customers, it is important to show the utmost care in your response. Note that your response is viewable to all and can easily be shared.
- Forget about the weekends. Weekends are often the easiest time for people to get online, so don’t forget to post or schedule posts ahead of time.
- Plagiarize or steal content. Sharing valuable content is fine and highly encouraged, but don’t claim it as your own — give credit where it is due!
- Overuse #hashtags. Make sure they are trending and often used. #EnoughSaid
- Post just to post. Ensure you are posting relevant, high-quality content which you would want to appear in your feed.
- Forget to brand your page. You have a brand for a reason, and brand loyalty will only continue if it’s cohesive through all channels.
- Post long and boring updates. Make sure your posts are short and sweet, with a call-to-action.
- Don’t forget photos and videos. These posts get higher engagement and often reach more people.
If you’re new to social media, it can be daunting and time-consuming. An effective business page has lots of moving pieces. If your business lacks the resources to manage your business page, Back Forty Creative can help! From content development and curation, business page designs, targeted marketing, blog planning, and writing, and strategy for social channels — we do it all!