St. Louis-based financial planning company B.E.S.T. Wealth Management recently hired Anda Creative to help them rebrand.
Client consultation, brand assessment, and market research determined that the client’s biggest struggle was to appeal to the three very different target markets they represent: Individuals, Families, and Small Business Owners. The client also wanted to find a way to appeal to the younger, more tech-savvy segments in each of these markets.
After establishing a brand position and strategy, we began development on a new logo. In order to represent the three markets, we gave each their own color scheme. A color from each scheme was brought into the logo to compliment dark blue, which was used as the primary color for B.E.S.T.
These colors were carried throughout website, making each of the three markets easily definable. The user simply follows their market from the home page to enter a site within the site that caters to their specific needs. The site is a custom developed theme on a WordPress CMS, fully responsive for mobile and tablet, and just so happened to win an award for Best Website Design.
In addition to the brand position, logo, and website, we worked with B.E.S.T. to develop and design a direct mail campaign targeted to the small business owner market.